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Three main methods for marketing raspberries include:
Pick-Your-Own (PYO)
Roadside stands
Wholesale and retail outlets
Raspberries have traditionally been marketed on a Pick-Your-Own (PYO) basis in Manitoba. This has lead to competition for customers. It is estimated that 4 acres of raspberries require 1,400 customer sales, or participation by 20 to 30 percent of all households living within a primary trade area of 10,000 people. To estimate your trade area, enclose an area within a 32 km radius of your farm. Approximately 75% of all customers should live within this area.
Raspberries begin to bear fruit when 2-3 years old and should have a life expectancy of eight full crop years. An annual charge of 1/8 of the establishment cost must be charged to each full production year in order for the establishment costs to be returned. A raspberry planting is capable of producing 2-3 tonnes per acre if maintained and yields as high as 3-4 tonnes per acre have been obtained in experimental plots.
Land that is slightly sloping is preferred for good runoff and air drainage. A gentle slope to the north or east is ideal. However, for primocane types, a south-or-west-facing slope may be preferable as it gives them a longer growing season.
Shelterbelts should be planted to reduce wind velocity and improve snow accumulation and provide winter protection to the raspberry cultivar.
When deciding on a site, the producer should also consider both the acres of raspberries currently in production and the population of the trade area. It is estimated that 4 acres will require 1,500 customer sales, or 20% of all households within a trade area of 10,000 people.
It is important to plant certified plants in order to ensure the quality of the plants. Planting should be done in early spring if conditions permit. Apply water to the young transplants immediately after planting to increase plant vigor. It is also advisable to use a starter fertilizer solution of 10-52-10. The planting distance for the rows is 2.7 to 3.7 m apart, with plants approximately 1 m apart in the row.
Summer-bearing Cultivars
Biennial canes which are vegetative the first year and fruitful the second.
Recommended Cultivars:
Recommended for Trial only (test small scale on own farm):
Fall-bearing Cultivars
The Fall-bearing raspberry or Aprimocane grows vegetatively, flowers, and fruits in one growing season. An early fall frost is the largest production limitation because the fruit is often not ripe until mid to late August.
Recommended for trial only (test small scale on own farm):
Fertilization of a raspberry field is at present an inexact operation as further research is required for specific recommendations. Site selection is important and a deep, friable, well-drained loam soil with adequate levels of fertilizer should provide a good starting point for the field. A proper soil testing of the site should be conducted one year prior to planting to determine the nutrient status of the soil. It is not recommended to apply fertilizer in the summer or in the fall.
Weed control for raspberry production is essential. Competition for space, water, nutrients, and light exists between the weeds and the crop. Most weeds, as well as wild raspberries, can be detrimental to commercial plantings because they can be sources of insects and diseases. Cultivation, mulch, cover crops, permanent sod, or herbicides are various methods in which weeds may be controlled.
Raspberries are subject to attacks from many different insects. Growers should monitor for insects on a regular basis and apply insecticides only when levels of insects are at threshold levels and economic damage may occur. Growers should avoid calendar spraying and adopt a more integrated pest management approach.
Disease problems can vary greatly between years. The weather can have a large impact on the levels of infection. Wet weather favours the spread of diseases much better than dry weather. As a result in wetter years, growers may have more problems. Therefore, growers should look to a combination of cultural methods such as pruning and chemical controls for disease management.
Viral
Bacterial Blight
Crown Gall
Fire Blight
Anthracnose
Cane Blight
Fruit Rot or Grey Mould
Powdery Mildew
Root Rot
Spur Blight
Verticillium Wilt
Links:
Please consult Fruit Crop Protection Guide for Commercial Growers for further information on control practices and chemical recommendations for insects, diseases, and weeds.
Pruning
Pruning is an important consideration in raspberry production because it helps to maintain a desired row width, limit cane density, tip or remove the top portion of the cane, remove spent fruiting canes, and remove weak, damaged, and diseased canes. Plants which do not receive proper pruning will have a considerably lower useful life expectancy. The pruning process should start in the first 3-4 years and continue on a yearly basis (more frequently if required by disease outbreak or plant damage) and become more substantive as the crop matures at 6-10 years.
Renovation
Renovation is the process of mowing and narrowing rows after harvest to remove diseased or insect damaged plants, provide space and accessibility for harvest, and stimulate renewed growth. Avoid renovating plantings in the establishment year.
When to Harvest
Raspberries are generally ready for harvest in July or August. The fruit is considered ready for harvest when ripe because no further ripening occurs after the berry is picked. The decision to harvest also depends on the end-use of the fruit. For fresh markets the grower should harvest the fruit at the beginning of the harvest season. For processing the fruit should be harvested at the end of the season. The typical harvest interval is generally four weeks. The fruit should be picked two or three times a week during its peak every day during hot dry weather.
U-Pick
Raspberry harvesting at present is primarily done as a U-Pick operation with some growers offering pre-picked berries. This method can be time consuming for the grower, may become market saturated and presents difficulties with consistency of product ripeness, operational size and facility layout, legal implication and local market conditions. However, this method eliminates the need for harvesting, picking staff, containers, handling and grading facilities, and storing or shipping equipment.
Mechanical Harvest
Mechanized harvesting is carried out when the raspberries are utilized for processing or freezing. These harvesters are generally very expensive due to their uniqueness and limited availability. The use of mechanical harvesters is therefore restricted to operations of 5 acres or more due to the economies of scale and the high investment in equipment. Control of insects and diseases are major problems associated with mechanically harvested fruit. At present, very few mechanical harvesters are used on the Prairies.
For further information, contact your GO representative.