Globe of the world that highlights Manitoba Waterfall Government of Manitoba logo, Manitoba with bison
Bottom part of globe high lighting ManitobaMAFRI Home PageWelcomeContact UsSite MapWhat's New? Search Français
Manitoba Agriculture, Food and Rural Initiatives


FDC Header

January 2008

Product Development Services

Developing and Improving Food Products

Developing a food or other agriculturally-based product for commercial distribution is a complex process.  Even after the product is successfully introduced the processor must continue to upgrade the quality and desirability of a product in order to remain competitive. Consumer demand for greater satisfaction from the foods they purchase has resulted in shorter product life cycles.

Successful Products

Food products that are successful with consumers are:

  • Safe

  • Healthy

  • High in quality

  • Conveniently packaged

  • Fresh

  • Environmentally friendly

  • Convenient to prepare

  • Natural

  • Perceived as a good value

  • Nutritious

The Product Development group works with clients to balance cost and quality objectives with the demands of consumers in the retail or foodservice market.

Consulting Services

Product Development consulting services include:

  • Finding new uses for products and by-products

  • Formulating new products

  • Improving existing products

  • Reducing the ingredient costs of existing formulations

  • Standardizing existing formulations and processes for quality and cost control

  • Identifying solutions to existing problems with product quality and shelf life

  • Developing consumer preparation instructions that optimize product quality and yield


  • Contact the FDC Product Development Group Leader for a free preliminary consultation.

    Government Links:  Home | Contact Us | About Manitoba | Departments | Links | Privacy