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Mapping the Process - "New Product Development"
Labelling
i) The Process: To Develop A Label For A Pre-Packaged Food
Note: The subsequent labelling section is to be followed in
accordance with:
- Information: Basic Labelling Requirements for Pre-Packaged Foods
- A copy of this document can be attained by contacting:
Agriculture and Agri-Food Canada
Food Production and Inspection Branch
269 Main Street
Winnipeg, MB R3C 1B2
Ph (204) 983-8907
Fax (204) 984-6008
Definition: Pre-Packaged Foods
A pre-packaged product is defined as any food that is contained
in a package in the manner in which it is ordinarily sold to, used by,
or purchased by a person or by a consumer without being repackaged.
Note: Unless specified otherwise, the minimum type height on
the label is 1.6mm (1/16 inch) based on the lower case letter "o".
LABEL REQUIREMENTS FOR PRE-PACKAGED PRODUCTS
a) Common Name
- Defined as the name prescribed for that food by the Food and
Drug Act (i.e. "Mayonnaise").
- If the name of the food is not prescribed by any provincial or
federal regulation, the common name is the name by which the food is
commonly known (i.e. "Orange Drink").
b) Net Quantity
- Net quantity must be declared in metric units on the principal
display panel in both French and English.
- Net quantity must be indicated by:
a) Volume -- i.e. Litres
b) Weight -- i.e. Grams
- The decision to use the term volume, weight, or count is
dependent on the product type, i.e. Liquid vs Solid.
- Optional terms "net weight" must appear in both French and
English.
- Refer to guidelines for bilingual metric symbols.
- The size of numerals varies according to the amount of principal
display surface.
c) List of Ingredients
- The list of ingredients must appear in both French and English.
The ingredients must be clear and prominently displayed on any label
panel except the bottom.
- Ingredients and their components must appear by their common
names in the list of ingredients on a food label.
- Refer to Appendix II, III, and IV of the Basic Labelling
Requirements for Pre-packaged Foods (Refer To: Regulations Section)
for specific information on the correct names to be listed on the
food label.
- Ingredients must appear in descending order of proportion by
weight in food.
- Exceptions include: spices, seasoning, herbs (except salt),
natural and artificial flavours, flavour enhancers, food additives,
vitamin and mineral nutrients and their salts.
- The exceptions may be shown at the end of the ingredient list in
any order.
Note: Certain food preparations and mixtures are exempt from
a declaration of most of their ingredients and components.
Refer to Appendix V and VI of the Basic Labelling Requirements
for Prepackaged Foods (Refer to Regulations Section) for the
conditions specifying these exemptions.
d) Name and Address
- The name and address of the person or party responsible for the
manufacturing of products must be declared on any label panel except
the bottom.
- The name can be stated in either French or English. The address
should be complete enough for postal purposes.
e) Durable Life
- Defined to be the period starting on the day a food is packaged
for retail sale, that the food will retain its normal wholesomeness,
palatability and nutritional value, when stored under appropriate
conditions.
- A best before date, along with storage instructions, if
different from normal room storage conditions must be declared in
both French and English.
Note:Some prepackaged products may also be subject to the
labelling requirements of the Canada Agricultural Products Act, The
Meat Inspection Act and the Fish Inspection Act.
| Case Study Example: |
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NUTRITION INFORMATION
1 Serving = 20g = 1 Calorie |
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Per Serving |
Energy
Protein
Fat
Carbohydrate
Sodium
Potassium |
109 Cal
456 kj
1 g
6 g
12 g
70 mg
23 mg |
f) Additional Labelling Information
- The three main types of labels are: Vinyl, Milar and Paper.
- Paper labels are the most common type of label and the least
expensive. The decision to use a particular label is most often
based on cost.
Temperature Notes
- If applying a label to a frozen product, a freezer adhesive is
required.
- A freezer adhesive is not required if the product was at room
temperature when labelled.
- Thus, the point of application does not matter, only whether the
product is frozen before applying the label.
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Questions & Answers |
| Q. |
How does an entrepreneur gain government approval
for the label for the product? |
| A: |
The process of developing an accurate food label is dependent
on the distributor of the product. There is no specific process
where one acquires an approval rating for their product label. A
Retail Food Officer with Agriculture and Agri-Food Canada is
responsible for monitoring food labels at the retail level. More
specifically, the officer will investigate products sold in a
retail store to ensure the correct labelling of food products. By
monitoring food products sold at retail locations, a food officer
can help to ensure the public is not receiving misguided
information. |
| Q. |
How does an entrepreneur determine what type of label should
be used? |
| A: |
After contacting numerous label manufacturers, it became
apparent that these companies prefer to work with their clients on
an individual basis. More specifically, there is limited
information providing guidelines to follow when choosing a label.
Instead, labelling companies prefer to work with each individual
client and determine the proper label type according to the
specific needs of the client. |
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The most important information, required by labelling
companies, is the specific temperature that the product will be
stored, the type of packaging used, and the amount of money the
client has to spend on the label. |
| Q. |
How does an entrepreneur determine the appropriate material
he/she should use to package their product? |
| A. |
The process is similar to that used to determine the proper
label type. After making preliminary decisions on what type of
packaging to use:( i.e. paper vs. Plastic), the supplier prefers
to work with the client on an individual basis in order to better
meet their needs. Again, there is limited resource information
outlining the reasons why certain packaging materials are used for
specific products. |
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