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November 2005 |
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Mapping the Process - "New Product Development"
Packaging
The process of packaging products is critical to the ultimate
success of marketing efforts.
The three functions of packaging consist of:
- to protect and contain the product,
- to provide information about the product, and
- to identify the product by distinguishing it from other similar
producers.
Packaging Helps Sell The Product
Due to an ever increasing aging population, the agricultural
entrepreneur should aim at making their packaging user-friendly.
- Is the package easy to open?
- Is it easy to handle?
- Is the label easy to read?
As you choose packaging, pay attention to technical considerations
of the production process. (i.e. What type of packaging would be
suitable for mechanical packaging or filling?)
| Case Study Example: |
| Suitable Packaging Material = Polypropylene |
Description
- Two-sided coated, sealable film.
- Designed for broad use as an unsupported surface,
printed or unprinted web.
- Well suited for vertical or horizontal packaging
applications.
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Key Performance Characteristics
- Outstanding optical properties.
- Superior machinability.
- Excellent flavour and aroma barrier.
- Excellent heat seal strength.
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