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Manitoba Agriculture, Food and Rural Initiatives

January 2007

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About MAFRI

Our Vision, Mission, Priorities and Values

Vision Statement

Through agricultural, food and non-agricultural development, rural and northern Manitobans have transformed the rural and Manitoba economies by:

  • Seizing leading edge business opportunities to capitalize on available natural resources and advantages, in a sustainable manner.

  • Working together to build communities that can imagine and act upon future opportunities.

  • Driving future development based on understanding and utilization of market intelligence.

Agriculture is a leading solution provider to this transformation.

Mission Statement

MAFRI works with rural and northern communities to accelerate the greater prosperity and capacity of agricultural producers, other entrepreneurs, industry and rural and northern communities.  

We do this by providing leadership and a range of information, programs and services in support of vibrant rural and northern communities.

Our Priorities

MAFRI’s priorities are:

  • Profitable primary agriculture.

  • Increased economic activity and investment to sustain and grow rural communities.

  • Opportunities to add value to Manitoba-produced commodities for food, animal feed, bio-energy, bio-fibre and other uses.

  • Products, such as nutraceuticals, functional foods and pharmaceuticals, to increase the health and wellness of Manitobans and the world.

  • Solutions to enhancing environmental sustainability in Manitoba.

Our Values
  • Family farms form the backbone of Manitoba’s agri-food industry.

  • We believe in rural and northern Manitoba - agricultural producers, businesses, communities and youth.

  • Agriculture, food and rural economic development are key parts of Manitoba’s present and future economic prosperity.

  • Profitable agricultural production is a foundation for rural communities.

  • We are pro-active, action-oriented and innovative in seeking our vision.

  • We promote community-centred development.

  • We accomplish more through partnerships and consultation with producers, industry and communities.

  • We provide unbiased technical advice.

  • We are fiscally responsible.

 

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