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Report
as submitted by Connie Tanasichuk.
I have been in the food service
industry since 1987 and established my own successful catering business
operating under the name of Bee-Jay’s Country Kitchen. All foods are
prepared in my government inspected commercial kitchen.
In March, 2000 I was encouraged
by a friend who was diabetic to produce a food product that was suitable
for people on restricted diets, namely diabetics. With my banquets I
also noticed that fewer people were taking desserts because they were
diabetic. So with the encouragement of my friend and family, and
knowing that there was a need for a product that didn’t have sugar, I
started to do research on diabetes and the food products that were
available at that time for people on restricted diets.
I obtained a Blue Box
information package from the Food Development Centre in Portage la
Prairie and I toured their facility.
Many hours were spent
researching on the internet and reading books about the various
alternative sweeteners that were available and about the rapid increase
of diabetes in our country. After a tremendous amount of research,
aggravation, dedication and 1500 plus man hours, Sweet Alternative
Desserts was created.
Other activities of my research
were:
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Attending meetings in
different communities with the Diabetes Association support group.
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Talking with grocery store
managers in the Parkland and researching the stores’ inventory for
similar products that I wanted to produce.
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Meeting with the Health
Department of the West Region Tribal Council – because diabetes
amongst First Nations is rampant.
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Meeting with the Parkland
Regional Health Authority’s Diabetes Educator, Kevin Thiele.
All the people and the groups
that I met were very supportive in my commitment of researching and the
possibility of producing a product geared for people on sugar restricted
diets.
Also, as part of my research I
attended the following:
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Diabetes Forum in Winnipeg
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The Food and Beverage Show in Edmonton
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The Manitoba Food and Beverage Show in Winnipeg
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The 2001 Western Canadian Conference on the Food
Industry in Winnipeg
At this point of my research I
decided it was time to put my knowledge into formulating some recipes
for my products.
Products were developed to the
principles of the diabetes diet, and also to benefit other health
conditions such as heart disease and obesity. This increases its
potential marketability from both a disease specific perspective as well
as a healthy choice perspective for the average consumer who is
conscious for healthy food choices. Due to the rampant growth of
diabetes in our country it opens up a wide market to cover most age
groups and genders. A prime example is now in the aboriginal
population.
I developed five products:
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No sugar added fruit cake.
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No sugar added fruit cake with
dried cranberries/cherries.
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No sugar added carrot/raisin
cake with low fat cream cheese.
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No sugar added
carrot/pineapple cake with low fat cream cheese frosting.
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No sugar added ice cream.
With all these five products I
attended Rural Forum in April of 2001. I was overwhelmed at the
positive response I received from my products. About 90% of the people
that visited my booth were diabetics and wanted to know when my products
were going to be available in the cities. That was a clear indication
to me that there was a need and a redeemed market for my products.
Baking was truly a challenge.
Many days my baking ended up in the garbage. But determination, support
from my family and the strong will to produce a final product that
tasted good and had widespread appeal encouraged me to continue. My
biggest challenge was to find the right sweetener to make my products
palatable. I wanted to stay away from artificial sweeteners because I
wanted to keep my creations as natural as possible.
After many countless hours of
product development, I found out that trying to focus on all give
products was just mind boggling. After tremendous frustration, I
decided to work with the Food Science Department of the University of
Manitoba and applied for an ARDI grant..
I have never looked back.
After a few meetings with Dr.
Arnie Hydamaka, Senior Instructor, Food Science Department, and a couple
of colleagues from the University of Manitoba, we decided to limit my
product development to one item, and was encouraged to try the fruit
cake recipes as they would have longer shelf life and be rich in
healthy, natural ingredients.
I decided to focus on the “No
Sugar Added” Christmas Cake. As this cake is only marketable
seasonally, I decided to introduce the “No Sugar Added” Tropical Fruit
Cake which would be marketed year round. Dr. Arnie Hydamaka provided
research on more alternative sweeteners, keeping in mind that I wanted
the sweeteners as natural as possible. The two sweeteners the Food
Science Department suggested were maltitol (sugar alcohol) and eridex.
My original recipe was then
reformulated to produce a standardized recipe of manufacture. A
standardized recipe of manufacture for laboratory test trails was
developed by Alice Kuo and staff at the Food Science Department. This
standardized recipe was to improve product texture by providing more
cohesiveness and appropriate moisture levels as well as added sweetness
and adjusted flavours. A key goal in formulation was to include
ingredients that were suitable and/or could have advantages in a
diabetic diet.
After several months of baking
and experimenting with the new standardized recipe of manufacture for
the two fruit cakes, the Food Science Department recommended that I
continually send in my batch baking for shelf life testing, microbial
testing for yeast and mold, and sensory evaluation for flavour and
texture.
In the spring of 2006, my
standardized recipe of manufacture for both my fruit cakes was complete
and ready for manufacture. In the fall of 2006, the nutritional
analysis was completed on both products.
My husband and I designed the
packaging for the cakes. My husband was also involved with the project
as he had built the crates that my cakes are packaged in.
The labels were my original
design with approval and support from Alice Kuo and Dr. Arnie Hydamaka.
They felt the labels were unique and promoted my product well. They
assisted me in taking my label design and producing a copy which could
be printed on my computer. This was a tremendous help as I was going to
the printers to print my labels, which was costly.
Where Do I Go from Here:
The journey up to this point has
been a huge learning experience, and at times overwhelming and
frustrating. Through the years of my product development, Nutter’s
Wholesale Foods in Dauphin has been very supportive of my endeavour and
have been selling my products through their store. I have been selling
product at our local grocery store, Shop Easy Foods and from my
business. I have been invited to promote my product at Rural Forum in
April, 2007. One part of the journey is over and now another journey
begins – marketing. I look forward to the challenge.
Acknowledgements:
Thank you Dr. Arnie Hydamaka,
Alice Kuo and colleagues of the Food Science Department, University of
Manitoba for all your hard efforts and assistance in making my project
and product a success.
This project was made possible
due to funding from the Governments of Manitoba and Canada through the
Canada-Manitoba Agri-Food Research and Development Initiative (ARDI).
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