FRANCAIS

November 09, 2005

A $260,000 public-awareness campaign to provide Manitobans with information about crystal meth was launched today by Healthy Living Minister Theresa Oswald.

"Crystal meth is one of the most addictive and dangerous street drugs, causing violent behaviour and psychosis in the people who use it," said Oswald. "We are acting now to provide Manitoba parents with the information they need to talk to their kids about the risks of this terrible drug."

The awareness effort will include print, radio, outdoor transit and television ads, brochures, a website and community forums. The key focus of the campaign is to provide Manitobans with information about the dangers of crystal meth and where they can go for help for themselves, a family member or friend.

"This public education campaign is a key component of our two-pronged approach to restrict supply and reduce demand for crystal meth in this province," said Attorney General Gord Mackintosh. "We’re working to help Manitobans learn more so we can all help reduce the use of crystal meth."

The Crystal Meth Public Awareness Committee is one working group of the Manitoba Meth Task Force. The task force, led by Manitoba Health and Manitoba Justice will oversee a comprehensive crystal-meth strategy. Those working on implementing this strategy include government, law enforcement and community agencies including the Behavioural Health Foundation, the Addictions Foundation of Manitoba and Klinic Community Health Centre.

Oswald also noted that Manitoba is urging the federal government to research, test and develop a national awareness campaign, and will continue to press for a stronger federal role in increasing public awareness of the dangers and effects of crystal meth.

To request a brochure about crystal meth, call 1-866-MANITOBA (1-866-626-4862) or visit the website at http://www.gov.mb.ca.

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