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Breastfeeding In Manitoba: Provincial Strategy and Framework

Breastfeeding in Manitoba: Provincial Strategy and Framework In the fall of 2002, Manitoba Health and Healthy Living initiated a performance deliverable initiative. The purpose of the initiative was to set measurable expectations for RHAs and other funded health care organizations to focus improvements on key health issues and improve reporting on those issues to increase accountability. Breastfeeding was identified as a key deliverable. The deliverable specified that RHAs develop frameworks and activities to improve breastfeeding rates. Additionally, RHAs were asked to target percentage improvements in breastfeeding initiation, duration and exclusive breastfeeding to six months as recommended by Health Canada.

A Breastfeeding Performance Deliverable Network was formed to support the development of RHA Breastfeeding Frameworks and target setting. The Network is chaired by Manitoba Healthy Living and has representatives from each RHA who have been identified as leads for the breastfeeding performance deliverable.

RHAs developed and submitted regional frameworks which were submitted to Healthy Living in 2005. Detailed reports outlined activities conducted to date as RHAs implemented their coordinated approach to breastfeeding promotion and support within each region. As well, RHAs provided a Regional Breastfeeding Framework that reflects the target increases approved in their region.

Regional Breastfeeding Frameworks have been included as part of the overall Provincial Breastfeeding Framework and Strategy as these initiatives move forward together. The Breastfeeding Performance Deliverable Network continues to meet to share best practices and plan regional and provincial activities to improve targeted breastfeeding rates.

Following are the breastfeeding deliverable frameworks of the Province of Manitoba and each Regional Health Authority.