Healthy Living, Seniors and Consumer Affairs
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An anti-tobacco ad challenge for Manitoba students in grades 5 - 12!Create & Rate is an extension of the popular Review & Rate program, which engages students to rate the effectiveness of anti-tobacco TV advertising from around the world. With Create & Rate, you assign or encourage your students to create their own TV ads with anti-tobacco messages. The ads can be serious, funny or somewhere in between, as long as they're built on one of three themes, each of which is outlined in a creative brief:
Our step-by-step guide assists teachers in helping their students create the ads. It includes:
The guide includes the official contest rules along with suggestions as to how teachers may want to select ads to submit for judging.
Teachers are asked to submit the top three ads from their classroom for judging . A completed official entry form as well as copies of the Actor Release forms must accompany the submission.
For ease of viewing by our judging panel, we ask that your students use .mov or mp4 as the format for saving their final video production. We prefer that the three ads be included on one CD or DVD; however, we will accept three individual discs. Please ensure the name(s) of the student(s) and school appear on a label affixed to the CD of DVD and also on the content of the CD or DVD. Post the entry no later than March 31, 2012 to:
In mid-April, we'll announce the 10 best ads that students across Manitoba have developed. Then, students are invited to cast their votes at www.mbcreaterate.ca to determine the best of the best! Two grand prizes of an Apple iPad and eight Sony Camcorder runner-up prizes are up for grabs. |
For more information about Create & Rate, please contact: |
Andrew Loughead |
