Tourism Secretariat

Tourism Development Fund


The Tourism Development Fund is a grant program administered by Manitoba Growth, Enterprise and Trade.

The program provides financial support for projects that develop new or enhance existing tourism products. Projects must contribute to the core Manitoba tourism experiences, a truly unique blend of cultural and nature-based attractions and travel experiences. Priority will be given to projects that encourage niche tourism development at the local, destination and regional levels.

Non-capital project grants will be provided in the following categories:

  • Rural/Northern Tourism Development

    Projects that enhance the quality of tourism attractions, improve the market readiness of tourism product and experiences, or support the development of tourism destinations.

  • Indigenous Cultural Tourism Development

    Projects that develop new authentic Indigenous cultural tourism attractions and/or immersive experiences, or enhance the quality and market-readiness of existing Indigenous cultural tourism product (e.g., festivals, events, attractions, etc).

  • Tourism Planning

    Projects that engage external capacity to develop multi-year action plans at the local, destination or attraction level.


Who can apply?

Who can apply?

Local governments, First Nation governments, community development organizations, rural/northern DMOs (destination management organizations), community events and festival groups, tourism groups, RTAs (regional tourism associations), and non-profit entities involved with tourism development and promotion are eligible to apply.

DMO projects must be consistent with a multi-year plan that complements the efforts of an RTA.
Collaborative partnerships between tourism groups, RTAs, DMOs, economic development and/or tourism-related businesses may also apply.  Collaborative projects will require the application be submitted by a lead organization identified as the project sponsor.

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What types of contributions are eligible for the matching requirement?

What is the matching requirement for grants?

Applicants must match the amount of the awarded grant dollar-for-dollar (Example: applicants that request a $10,000 grant must demonstrate a $10,000 matching contribution).

Tourism planning projects that engage external capacity may receive up to 75% of eligible project costs (Example: applicants that request a $10,000 grant must demonstrate a $2,500 matching contribution).

What types of contributions are eligible for the matching requirement?

Matching contributions must demonstrate the organization’s capacity to leverage additional funding sources and must include a minimum cash contribution of 20% of the total project costs.

Matching sources may include contributions from other levels of government, agencies, or the organization’s own resources (revenue generated, office support, staff time, etc.). In-kind contributions from project partners are allowable for matching purposes.

What is considered an in-kind contribution?

In-kind contributions are non-monetary resources that partners and agencies provide to support a project.

In-kind support may include donated professional services; direct project costs (e.g., travel, meals, and accommodations); and, indirect administration costs (e.g., administrative support, office space and equipment). Indirect costs may not exceed 10% of the grant amount. 

In-kind contributions must be verifiable and reported at true market value using a template provided or by letter of support from the contributing partner.

What types of matching contributions are not eligible?

Financial contributions from the provincial government, provincial agencies, or regional tourism association funded through the Rural Regional Tourism Initiative, may not be used as a matching contribution.

Volunteer time is not an eligible matching contribution unless it is provided as in-kind from a business or employer that is covering the cost of their time. 

Matching funds and in-kind contributions must be applied towards approved project activities and cannot be used for non-project activities or ineligible project expenditures.

Indirect administration costs such as office support, administration, and staff time may be eligible matching contributions, but may not exceed 10% of the grant amount.

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What level of grant support can I apply for?

Applicants can request one grant per intake in amounts of not less than $2,500 or more than $25,000. Applicants requesting a grant over $15,000 may be required to re-scope their project application to phase implementation.

What are the application deadlines?

The deadline to submit Project Grant Worksheets for the 2016-2017 Tourism Development Fund is September 30, 2016 at 5:00 pm. Applications must be received by email or mail prior to the deadline.

Where do I send my application package?

Forward your complete Project Grant Worksheet along with all the required supporting documentation to:

Tourism Secretariat
Attn:  Tourism Development Program
6th Floor – 213 Notre Dame Avenue
Winnipeg, Manitoba, Canada R3B 1N3
tourismsec@gov.mb.ca

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What are the grant assessment criteria?

Grants are assessed against the following criteria:

  • Alignment with provincial priorities and direction
  • Alignment with provincial tourism brand and Explorer Quotient® (EQ).
  • Effective use of the funds and capacity to deliver
  • Ability to meet matching targets
  • Ability to be COMPLETED within the allowable timeframe
  • Innovation and uniqueness
  • Alignment with regional tourism association  strategic plans
  • Demonstrated collaboration with the regional tourism association
  • Projects that tell unique stories and are tailored to a specific niche tourism theme

In addition to the above, priority will be given to projects that demonstrate the following:

  • Projects that establish a saleable product in a provincial priority tourism area
  • Projects that establish immersive experiences in a provincial priority tourism area

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Contact Us

Tourism Secretariat
Attn: Tourism Development Program
6th Floor – 213 Notre Dame Avenue
Winnipeg, Manitoba, Canada R3B 1N3

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Tourism Development Fund – Complete Grant Guidelines

View the Complete Grant Guidelines online or download as a pdf PDF.

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Detailed Budget Report

Direct Deposit Form

Project Grant Worksheet

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