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Community Immigration Planning Guide
Welcome to the Manitoba Labour and Immigration online Immigration Planning Guide for communities.
The Immigration Planning Guide will assist you in working through the stages of immigration planning. Whether your community is beginning to consider immigration as an economic growth strategy or you are further along in your immigration planning, this guide is structured to assist you with a checklist of planning steps.
The immigration planning process can be viewed as cyclical. As your community builds its knowledge and experience relative to immigration, you will revisit the same steps, refreshing and fine-tuning through each cycle. Planning Cycle
The cyclical nature of immigration planning has been taken into consideration in developing the various sections outlined on this site.
Within each section are resources that can be used as tools and can provide more in-depth information on each topic. The resources are links outside of this website, so when you click on these links you will leave the Immigration Planning Guide site. If you want to come back to the Planning Guide, click on the back button. The resources sections include links to websites, pdf files, articles and statistics.
Immigration Facts and Frequently Asked Questions
Why do communities choose immigration as a growth strategy? Where do they settle, how do they come to Manitoba?
Why do communities choose immigration as a growth strategy?
Where are immigrants settling?
How do immigrants come to Manitoba?
Get Started - Immigration as a Community Growth Strategy
Explore your community’s receptiveness to immigration, as an option in your unique economic growth approach. Find out how other communities got started.
Explore Community Receptiveness to Immigration
Identify Community Stakeholders
Establish an Immigration Committee
Committee Structure and Make Up
Manitoba Labour and Immigration – Your Community Resource
Conduct an Internal and External Environmental Scan
Conducting an internal and external environment scan means taking a look at your community’s resources, strengths and assets in light of trends and influences affecting you. From this snapshot, you can later extract your community’s key strengths and develop strategies that support your priorities.
Internal Environmental Scan - Assess Community Capacity
External Environmental Scan – Population, Policy and Economy
Assess the Social Infrastructure
Develop an Immigration Plan
Based on your community’s priorities, define your goals and objectives specific to immigration. Plan for successful settlement and retention through effective marketing, recruitment and promotion strategies. Immigration is a long-term process requiring a multi-year plan for positive sustainable results for all your partners.
Identify a Community Contact Person for Immigration
Design a Community Marketing Plan
Why a Marketing Plan is Important
Source Information Required to Design a Marketing Plan
Assess Advertising and Promotional Tools
Gather Recruitment Information
Design a Promotional Strategy to Attract Immigrants
Plan for Successful Settlement and Retention
Implement the Plan
Timing is everything, as all the parts and partners of your immigration plan work together to prepare a welcoming community, ready to receive your newcomers.
Share and Promote the Plan in the Community
Coordinate Promotional Activities
Prepare to Deliver Settlement Services
Share Information About Potential and Actual Arrivals
Assess your Plan - Build on What you Have Learned
The cycle of immigration recruitment builds momentum over time. Take the pulse of the community to determine how it is feeling about the changes brought through immigration. Revisit and revise your plan as your community moves forward.
Moving Forward - The Evolving Community Immigration Strategy
Managing the Cycle of Community Growth
Resources
Immigration Facts and Frequently Asked Questions
Get Started - Immigration as a Community Growth Strategy
Conduct an Internal and External Environmental Scan
Develop an Immigration Plan
Implement the Plan