Seniors and Healthy Aging Secretariat

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Provincial Elder Abuse Strategy

In 2002, the Seniors and Healthy Aging Secretariat established a comprehensive Provincial strategy focused on prevention of the abuse of older adults. Since 2002, the Provincial Elder Abuse Strategy continues to evolve and expand. Key components: an Elder Abuse Consultant, the Seniors Abuse Support Line, community/regional response teams, education and awareness resources, and funded partnerships with key senior serving organizations that provide direct elder abuse services.

The Secretariat’s Elder Abuse Consultant works throughout Manitoba to ensure that services and supports are coordinated and available including: consulting with communities to develop local prevention strategies and providing presentations and training to various groups.

The Secretariat has been a leader in creating a diverse range of elder abuse supports focused on awareness, education, training, intervention and protection.


  • Across the Generations is an elder abuse prevention workshop targeted to grades four and five students. The program is designed to foster respectful intergenerational relationships and create positive images of aging amongst youth.
  • The Seniors Are Cool! video and resource guide was developed and distributed in 2004 to elementary schools across the province, to promote intergenerational understanding.
  • The Secretariat partnered with the RCMP to develop the RCMP Girl Guide/Scouts Senior Safety and Security Badge Program which promotes safety and security amongst youth and creates respectful intergenerational opportunities.
  • The Secretariat’s Age‑Friendly Manitoba initiative supports seniors in leading active, socially engaged, and independent lives that contribute to healthy aging.  By making healthy choices and remaining active and socially connected, seniors will diminish their risk of experiencing abuse.

Awareness, Education & Training

  • The Secretariat has developed publications that provide information about elder abuse. These include; Legal Information Guide for Seniors, Caregiver Guide for Seniors, Safety for Seniors Fact Sheet and the Manitoba Seniors Guide.
  • The Secretariat’s Elder Abuse Consultant delivers presentations on elder abuse to older adults, service providers, law enforcement and community groups.
  •  Community Based Response Teams have been established in regions throughout Manitoba and work to develop local prevention strategies. Team members include a range of key stakeholders including RCMP, mental health services , home care, support services to seniors, clergy, financial institutions and older adults.
  • World Elder Abuse Awareness Day (WEAAD) was proclaimed in Manitoba on June 15th 2006 and is recognized each year . It provides an opportunity to increase awareness about the abuse of older adults. The Secretariat encourages and assists communities in organizing events and/or activities to recognize the day. For more information and resources to plan a WEAAD event, please visit
  • Police Academy: Older Adults Division program empowers older adults with information on a variety of safety and security issues while increasing knowledge on available programs and services. The Secretariat works with many community partners including the RCMP and Winnipeg Police Service to offer this program throughout the province.
  • The Prevent Elder Abuse Manitoba network, led by Good Neighbours Active Living Centre, acts as a clearinghouse of elder abuse information and is a provincial interdisciplinary network of service providers focused on increasing awareness of elder abuse and strengthening communities capacity to prevent elder abuse.

  • The Secretariat held a discussion day about adult protection legislation on March 10, 2011 to bring together key stakeholders from across Manitoba. The goals of the day were to learn more about the Yukon and B.C. mandatory response adult protection legislation models, and identify the key components that could be incorporated into an adult protection model for Manitoba. This led to a consultation on Adult Protection Legislation completed by SHAS in November, 2012.

Intervention & Protection

The Secretariat provides funding to A & O: Support Services for Older Adults (A & O) to provide:

  • Confidential consultation, assessment and counseling services to seniors who are affected by abuse.
  • A Safe Suite Program which offers crisis accommodation to men, women and couples 55+ who are in need of a safe place to stay due to abuse or neglect.  Assistance in arranging finances, housing and legal services can also be provided.

For more information on elder abuse counseling or crisis accommodations, please contact A & O at (204) 956-6440 or visit

The Secretariat also has a partnership with Klinic Community Health Centre to provide:

  • A Seniors Abuse Support Line which provides 24-hour information, referral, counseling and follow-up support.  This service is offered in partnership with A & O. The Seniors Abuse Support Line can be reached at 1-888-896-7183.

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