Market Development

Exploring new marketing ideas and strategies can uncover opportunities to increase financial returns from your products. Consider these options in market development.


Farm-to-consumer direct marketing

Consumer demand for direct marketing products has gained popularity over the years. Consumers value fresh quality products along with the opportunity to learn where their food comes from. Buying directly from farmers or picking their own food is also an opportunity for recreation and learning in a rural setting.  

There are many options of direct marketing available to producers: Click here for direct marketing local-food initiatives in Manitoba

      • Farmers markets
      • Roadside stands
      • U-pick operations
      • Community supported agriculture
      • Agritourism
      • Culinary tourism
      • E-commerce 

Producers may also pursue opportunities to sell direct to restaurants, or business-to-business.  Many chefs often look to create a local cuisine menu to market directly to consumers. 

There are basic regulations for farms when direct marketing agricultural products and services. It is the responsibility of the producer and/or processor to ensure their products, practices and facilities meet legislative requirements. 



Annual Events and Conferences

Open Farm Day in Manitoba has been held the third week in September in Manitoba and is an opportunity for producers to open their farm gates to the public.   To learn more about the farms participating in your area and around the province view the webpage 

Direct Farm Marketing Conference is an educational event held annually in March for producers. The conference has hosted recognized keynote speakers from across Canada and the United States. The next Direct Farm Marketing Conference will be March 10 and 11, 2017 in Portage La Prairie.


Upcoming Workshops   

Here is a listing of food related workshops. 

Food safety sessions are also offered.


Past Events and Workshops   

For more information on market development, contact your local MAFRD GO Office.

Market-focused collaboration: Value Chains

An agrifood value chain is a partnership between producers, processors and marketers created to improve quality, increase efficiencies or develop and market differentiated products.
Value chain management enables businesses to compete more efficiently and profitably by developing strategic alliances with customers, suppliers and other links in the chain and coordinating production and processing requirements to meet market demand.
Through these customer-focused relationships, businesses have the ability to more readily adapt to changing market conditions and mitigate risks more effectively than if working unilaterally. 
Find out more about how you can implement a value chain into your business.