Financial Assistance

Ag Action Manitoba Program

Market Development


This activity will help create opportunities for agri-food and agri-product processors to increase innovation and business capacity to maintain existing markets and capture emerging market opportunities in the sector, expanding their market presence locally, nationally or internationally. 


Eligible applicants include:

  • agri-processors (PDF 615 KB - link to guidebook)
    • agri-food and agri-product processors
    • abattoirs
  • industry service providers (PDF 533 KB - link to guidebook)
    • auction marts
    • assembly yards
    • feed mills
    • food distributors
    • licensed commercial kitchens
    • livestock transporters

Other eligibility requirements

  • Applicants can be from inside or outside Manitoba, as long as the activities related to the application occur in Manitoba or have a positive outcome for Manitoba.
  • Applicants must provide a copy of their balance sheet and income statement from the previous year.


There is a cost share radio of 50 per cent government and 50 per cent applicant, with an annual funding cap of $20,000 for this activity. The minimum project size that will be accepted is $3,000.

Financial assistance is available in seven specific focus areas in the Market Development activity:

Market research: supports increasing marketplace knowledge and identifies the potential for successful entry into new markets.

Market access training: addresses barriers such as language, translation needs or the development
of marketing content tailored to an individual market place.

Tradeshow: provides processors an opportunity to meet new customers and make sales.

Product development: capturing unique opportunities to expand markets by adapting an existing product to suit the needs of a new market.

Scale up production: increase the production of an existing or new product and meet the demands of
the current and expanding market.

Labelling and packaging: supports applicants in adapting existing packaging or product labels to
appeal to a new market.

Sensory and shelf life studies: supports identifying product adaptability and functionality in meeting the needs of a new market. 

Refer to the Action Ag Action Manitoba Program Guide for a list of eligible and ineligible costs.


  1. Review the Ag Action Manitoba Program Guide and the Terms and Conditions listed in the Guide before you complete your application to ensure you meet all the requirements for eligibility. On the application you will be required to state that you have read, understood and agree to abide by all the requirements set out in the guide.
    • agri-processors (PDF 615 KB - link to guidebook)
    • industry service providers (PDF 533 KB - link to guidebook)
  2. Download the fillable application form:
  3. Submit your balance sheet and income statement from the previous year.
  4. Applications with required documentation can be emailed to Manitoba Agriculture. Be sure to:
    • always save a copy of the completed application for your records
    • attach all required documents before sending
    • include your name, business or organization, contact information and the activity you are applying for in the body of the email
  5. When your application is received, Manitoba Agriculture will assess your application. Once the application is assessed, you will receive a funding decision letter.
  6. Applications  will only be accepted during the noted intake period. Applications received outside the noted intake period will not be accepted. 
  7. For those applications received during the noted intake period, the application date will be the project start date, which means that should you decide to move forward with your project immediately upon applying within the noted intake period, eligible expenses incurred after the application date will be considered for reimbursement should your application be approved for funding. Applications for projects that were started before the application date will not be accepted. Only costs paid out after the date on your approval letter will be reimbursed.
  8. When your project is completed, submit itemized receipts or other acceptable proof of payments to:
    Ag Action Manitoba – Program Administrator, 810 Phillips Street, Portage la Prairie, MB R1N 4A4
  9. Payment will be issued upon meeting all of the above requirements and according to the schedule stated in the funding decision letter or contribution agreement.
  10. An audit inspection of final work may occur before or after payment is issued.


  • Applications will be accepted 30 days prior to the intake deadline. Applications received outside this intake period will NOT be accepted.
  • The intake for this activity area is currently CLOSED.
  • Applications are NOT being accepted at this time.
  • The next intake period for this activity area will be: September 1, 2019 to October 1, 2019
  • Applications must be received by midnight on Tuesday, October 1, 2019.
  • subject to funding availability


  • Email the program administrator
  • 1-844-769-6224 


Applications will be assessed according to the following criteria:

  • project description
  • project deliverables and outcomes
  • alignment with Manitoba government objectives, such as:
    • the creation of new jobs or increased payroll value
    • incremental increases in processing value and volume
    • increased use of Manitoba agri-inputs
    • will lead to production that displaces goods imported from outside Canada
    • will lead to increased exports outside Manitoba
    • increased value or volume of production of animal proteins, plant-based proteins or dairy
    • support compliance with provincial and municipal wastewater regulations
    • lead to the creation of value from waste products, by-products or co-products
  • capital and financial capacity
  • management capacity
  • production capacity
  • market plan