Financial Assistance

Ag Action Manitoba Program for Industry Organizations


The Ag Action Manitoba Program helps industry organizations develop and implement strategic planning and business management activities for long-term growth. Organizations are encouraged to propose and collaborate on industry-led projects along the entire value chain. Funding will support:
  • organizational development and vision
  • entering new markets or expanding market share 
  • developing innovative tools
  • accessing research 
  • attracting investment 
  • training opportunities and events
  • developing resource materials 

The goal of the program activities is to expand and enhance the competitiveness and sustainability of Manitoba agriculture, agri-food and agri-product sectors.


Eligible industry organizations include:

  • associations
  • commissions
  • non-profit organizations  
  • boards
  • Indigenous government and communities

Industry organizations: 

  • must be actively engaged in representing farmers, agri-food and agri-product processors, or agri-business members interests
  • must be working to further the competitiveness of Manitoba’s agricultural sectors
  • must be registered with the Manitoba Companies Office or any other legally recognized entity
  • have 90 days following the project start to become incorporated or registered with the Manitoba Companies Office or any other legally recognized entity
  • must be operating a minimum of one year to be eligible
  • can be from inside or outside of Manitoba, as long as the activities related to the application happen in Manitoba or have a positive outcome for Manitoba

Other requirements for eligibility:

  • The Organizational Development activity will require a completed organizational assessment conducted by Manitoba Agriculture staff.   For further information, please contact  or 1-844-769-6224.


  • Eligible industry organizations can apply to five activities in the Ag Action Manitoba Program: 
    • Organizational Development
    • Industry Development
    • Resource Development
    • Training
    • Research and Innovation
  • Applicants may apply more than once to each activity over the duration of the program or until the funding cap is reached 
  • Each activity will be funded on a 50:50 cost share basis between the government and applicant 
  • Applicants share can be either cash or an in-kind contribution (with a minimum of 25 per cent in cash)

1. Organization Development – Funding Cap of $50,000

Investing in planning and governance development can help the organizations anticipate, adapt and thrive in a changing environment.  Applicants can apply for support in the following focus areas for this activity:

  • strategic planning
  • business planning
  • communications planning
  • succession planning
  • board governance
  • leadership development

For a complete list of eligible and ineligible costs, refer to the Terms and Conditions Guidebook (PDF 400 KB)

Download the application form  (PDF 2.21 MB). 

2. Industry Development – No Funding Cap

An industry organization has the opportunity to propose non-research projects for their sector or partner with another sector in these focus areas: 

  • primary agriculture development
  • agri-processing
  • healthy people, animal, plants and landscapes
  • marketing strategies
  • risk management
  • partnerships

For a complete list of eligible and ineligible costs, refer to the Terms and Conditions Guidebook (PDF 400 KB).

Download the application form (PDF 1.14 MB).

3. Resource Development – Funding Cap of $30,000

This activity helps industry organizations develop resource materials, such as manuals, transition guides or instructional videos that are focused on farm operations, business management, risk awareness, market expansion and business solutions.

For a complete list of eligible and ineligible costs, refer to the Terms and Conditions Guidebook (PDF 400 KB)

Download the application form (PDF 1.2 MB). 

4. Training – Funding Cap of $15,000

This activity provides funding for group learning and knowledge transfer opportunities where expertise, learning and skills are shared through annual conferences, meetings, workshops, group training and events. The activity must develop or inform farmers or agri-processors of practices that will enhance their productivity and competitiveness.

For a complete list of eligible and ineligible costs, refer to the Terms and Conditions Guidebook  (PDF 400 KB)(PDF 400 KB)

Download the application form (PDF 1.15 MB). 

5. Research and Innovation – No Funding Cap

Industry organizations can propose industry-led projects across two streams: basic and applied research and development and strategic innovation investment for capacity building. The focus areas include: 

  • grain innovation
  • livestock production
  • agri‐resource management
  • processing and value added
  • economic and market analysis

For more details refer to the activity page.


1. Review the Ag Action Manitoba Program for Industry Organizations Terms and Conditions Guidebook (PDF 400 KB) before you complete your application form to ensure you meet all requirements for eligibility. On the application you will be required to state that you have read, understand and agree to abide by all the requirements set out in the guide. 

2. Check this website regularly for posted application deadline dates. Deadline date reminders are stated in our monthly newsletter

3. Ensure you have the organizational assessment documentation completed by Manitoba Agriculture staff before applying to the Organizational Development activity.

4. One application must be submitted for each activity. Applications are available in a fillable PDF format. 

5. Applications with required documentation can be emailed to Manitoba Agriculture. Be sure to:

  • always save a copy of the completed application for your records
  • attach all required documents before sending
  • include your name, business or organization, contact information and the activity you are applying for in the body of the email

6. When your application is received, Manitoba Agriculture will assess your application. Once the application is assessed, you will receive a funding decision letter or a contribution agreement. 

7. You must receive a funding decision letter or a contribution agreement before you start any work on your project. Applications for projects that were started before you received notification will not be accepted. 

8. Only costs paid out after the date on your approval letter will be reimbursed. 

9. When your project is completed, submit a final report, including itemized receipts or other acceptable proof of payments to:

  Ag Action Manitoba – Program Administrator, 810 Phillips Street, Portage la Prairie MB R1N 4A4

10. Payment will be issued according to the schedule stated in the funding decision letter or contribution agreement and upon meeting all the reporting requirements. 

11. An audit inspection of final work may occur before or after payment is received.


Organizational Development, Industry Development, Resource Development and Training activities application deadlines are accepted on a quarterly basis on the following dates:

  • Monday, October 1, 2018
  • Monday, December 17, 2018

The Research and Innovation activity is based on a request for expression of interest. Refer to the activity page for more information.  


• Email the program administrator

• 1-844-769-6224


Applications are assessed for Organizational Development, Industry Development, Resource Development and Training as follows:

  • the project description
  • alignment with strategic goals and objectives of Manitoba Agriculture and CAP
  • intended project outcomes
  • a financial risk assessment
  • a delivery risk assessment
  • client experience and project management
  • performance deliverables

Applications are assessed for Research and Innovation as follows:

Applications will be assessed by the Manitoba Agriculture Research and Innovation Committee (MARIC) according to the following criteria (as applicable):

  • scientific merit and originality
  • research approach and methodology 
  • communication plan and knowledge transfer 
  • potential impact of project on sector

Preference will be given to applications for basic and applied research. Refer to the activity page for more details.