The Manitoba Advantage in Oats 

Manitoba is one of the largest producers of cereal grains in Canada and accounts for 20 per cent of the country's oat production. The province is strategically located, with a strong transportation network to supply major markets such as the United States.

Manitoba's Oat Industry

·         Oats accounted for 484,900 acres of seeded area, producing 709,000 metric tonnes in 2018.
·         There are three significant oat milling operations in Manitoba that produce oat products for the food and pet food industries.
·         The United States is the primary export market for raw and milled oats, followed by Mexico.
Processors
      ·          Richardson Milling
      ·          Emerson Milling
      ·          Buffalo Creek Mills

Market and Consumer Trends

Consumption of oats is forecast to climb in the upcoming years, led by the Asian markets. The growing affluent population in Asia, coupled with rising disposable income, has led to consumers adopting western diets and health trends. As the second largest producer and the leading global exporter of oats, Canada is well-positioned to supply Asia with high quality, safe and nutritious, value-added processed oats, although market access issues represent roadblocks in certain markets. Oat milk is gaining traction in North America as a new dairy alternative product.
The protein content in oats ranges from 10.5 to 17 per cent and is dependent on the weather and variety (hulled or hulless). The global food industry currently offers oat protein concentrates and there are opportunities to develop oat protein ingredients with higher protein content (above 60 per cent).

Contact

Email: Manitoba Agriculture