Crown Services

Manitoba Liquor and Lotteries

 

Mission Statement

 
"Innovative and responsible delivery of quality products and entertainment, generating revenue for Manitoba."
 

About Manitoba Liquor and Lotteries

 
Manitoba Liquor and Lotteries is a provincial Crown corporation, governed by an appointed board of directors, with a core mandate to provide revenue to the Manitoba government to support provincial programs and initiatives such as health care, education, social services, housing and infrastructure. They are responsible for the sale of liquor and gambling in Manitoba using a sustainable and socially responsible approach.
 
Manitoba Liquor and Lotteries operates all Liquor Mart and Liquor Mart Express stores, Club Regent Casino, McPhillips Station Casino, Video Lotto, and PlayNow.com. They distribute and sell liquor and are the exclusive supplier of breakopen tickets and bingo paper in Manitoba. They also distribute and sell lottery tickets in partnership with the Western Canada Lottery Corporation and the Interprovincial Lottery Corporation.
 
As announced in November 2017, Manitoba Liquor and Lotteries will be responsible for the supply and distribution of recreational cannabis in Manitoba , when it becomes legal in 2018.   
 
Manitoba Liquor and Lotteries works to earn the public trust and the respect of their customers, business partners and employees through responsible business decisions and their corporate commitments. This means taking into account the impacts of their economic, social and environmental activities and continuously improving their performance. 
 
Manitoba Liquor and Lotteries continually strives to have a positive impact on our province through its business operations, social and environmental initiatives and commitments, and its support to Manitoba communities.  
 

Other important facts about Manitoba Liquor and Lotteries include:

  • As the wholesaler and distributor of liquor in Manitoba, Liquor & Lotteries serves more than 1,700 commercial customers through their distribution centre. They also operate all Liquor Mart and Liquor Mart Express stores in the Province.
  • Club Regent Casino and McPhillips Station Casino feature table games, slots, bingo, restaurants, lounges and live shows, along with the operation of the Club Regent Event Centre.
  • Liquor and Lotteries’ video lottery terminal (VLT) network supports the hospitality industry across the province.
  • PlayNow.com offers Manitobans a safe, secure and legal way to play online.
  • Liquor and Lotteries distributes and sells Western Canada Lottery products through a network of independently-owned lottery retailers. 
 
For more information on Manitoba Liquor and Lotteries, please visit:
 
http://www.mbll.ca/