Emergency Alerting Background

The National Public Alerting System (NPAS), also known as Alert Ready, is a Federal/Provincial/Territorial initiative that provides emergency management organizations throughout Canada with a standard alerting capability to warn the public of imminent or unfolding risks to life safety through radio, cable and satellite television, websites to compatible wireless devices.

Following a 2009 decision by the Canadian Radio television and Telecommunications Commission (CRTC), Pelmorex Weather Networks (i.e. The Weather Network) was designated as Canada’s aggregator and disseminator of emergency alert messages. On June 9, 2010, Pelmorex launched the web-based National Alert Aggregation and Dissemination (NAAD) System.

Manitoba signed the NAAD user access agreement with Pelmorex in late 2010. Since then, all Provinces and Territories in Canada have either signed a NAAD user access agreement or provided a signed letter of support.

The CRTC issued the Broadcasting Regulatory Policy CRTC 2014-444 in 2014 which directs broadcasters in Canada to fully participate in the NPAS by March 31, 2015. Campus, community and Indigenous radio and television broadcasters were required to participate by March 31, 2016.

In 2017, the CRTC directed all wireless service providers to implement emergency alert distribution on their networks by April 6, 2018. Since then, compatible wireless devices may receive Broadcast Immediate alerts when in the alert area.

Not all Manitobans will receive the emergency alerts on their wireless device. This may occur for a variety of reasons including device compatibility, connection to a long-term evolution (LTE) network, cell tower coverage and individual device software and settings. You cannot opt out of receiving these alerts on your wireless devices.

Alert Ready is capable of delivering emergency alerts to broadcast distributors to warn the public of immediate or potentially life-threatening events including tornadoes, floods, wildfires and biohazards.

Manitoba EMO and Environment and Climate Change Canada (ECCC) are authorized alerting authorities in Manitoba actively issuing emergency alert messages to Manitobans through Alert Ready.  

More information on the National Public Alerting System.

National Public Alerting System (NPAS) Model


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