About Seniors and Healthy Aging

What we do

As part of Manitoba Health, Seniors and Active Living, the Branch:

  • provides information and referral about government and community-based services and programs for seniors through the Seniors Information Line, Seniors and Healthy Aging website, and publications
  • works with government partners to include the seniors perspective in relevant government policy and program development
  • leads the Age-Friendly Manitoba Initiative through collaboration with local government, academic, business, health and community partners, and national/international stakeholders
  • leads the Elder Abuse Strategy with a focus on increasing awareness and support for direct services
  • advance The Caregiver Recognition Act by promoting awareness and recognition of the importance of informal caregiving, and preparing the biennial caregiver report
  • provide strategic program oversight to funded service partners to strengthen capacity and ensure services are delivered to promote healthy aging of older Manitobans in the most efficient way possible
  • consult academic, business, health, and community stakeholders, including Federal/Provincial/Territorial (F/P/T) government colleagues, to identify priority issues for seniors
  • participate in inter-departmental and inter-agency meetings and working groups to ensure seniors issues and perspectives are considered
  • continue active participation on F/P/T working groups.


Age-Friendly Manitoba Initiative (AFMI)
Provincial Elder Abuse Strategy

The Manitoba Seniors and Healthy Aging Branch established a provincial strategy to help prevent the abuse of older adults. The Provincial Elder Abuse Strategy continues to evolve to meet the needs of our community. Key components include:

  • an Elder Abuse Consultant who works to ensure that services and supports are coordinated and available throughout Manitoba
  • a Seniors Abuse Support Line which provides 24-hour information, referral, counseling and follow-up support - service is provided through a partnership with Klinic Community Health Centre and A&O: Support Services for Older Adults Inc. (formerly Age & Opportunity)
  • elder abuse counseling services are provided through A&O to older individuals who are experiencing abuse and living in Winnipeg
  • support for a Safe Suite Program which offers crisis accommodation (three suites located in Winnipeg) for older adults who are in need of a safe place to stay due to abuse or neglect
  • support for Prevent Elder Abuse Manitoba (led by Good Neighbours Active Living Centre) which is a provincial interdisciplinary network of service providers, law enforcement and older adults that aims to increase awareness, and support communities in preventing the abuse of older Manitobans
  • consultation with community/regional response teams throughout Manitoba to develop coordinated community responses to elder abuse
  • education materials to promote awareness of elder abuse and support World Elder Abuse Awareness Day which is recognized on June 15th each year
  • training and education for a continuum of audiences including older adults, community members, service providers and post secondary institutions.


Federal/Provincial/Territorial (F/P/T)