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MB Key Markets – North America

Manitoba's trade relationship with the U.S. is a vital component of the provincial economy. The U.S. will continue to represent a substantial portion of Manitoba's future trade due to the province's proximity and favorable market access because of existing trade agreements. The U.S. remains Manitoba's largest export market accounting for approximately 72 per cent of total domestic exports.

Manitoba's Trade with the U.S

  • Total domestic exports to the U.S. demonstrated an upward trend growing from $9.5 billion in 2015 to $14.4 billion in 2024.
  • Minnesota, Illinois and Tennessee have remained the top three states for Manitoba products.

Top 5 Exports 2024 (Millions)

Medicaments $2,645
Rape, colza or mustard oil $1,046
Vegetables, frozen $763
Harvesting/threshing machinery $706
Electrical energy $655

Export Opportunities

  • Life Sciences
  • Agriculture and agri-food
  • Energy
  • Automotive parts
  • Aerospace parts
  • Petroleum oil
  • Critical Minerals

For more information, visit:


Mexico is ranked among the fifteen largest economies in the world and is the second largest in Latin America. The country's strategic location, diverse economy and growing labour force has strengthened its position in the international market. Trade between Canada and Mexico is governed under the Canada-United States-Mexico Agreement (CUSMA).

Manitoba's Trade with Mexico

  • Mexico is the province's fourth largest export market.
  • Domestic exports to Mexico fluctuated over the past 10 years. There was an upward trend in Manitoba's domestic exports to Mexico from $340 million in 2015 to $709 million in 2022, attributed to significant increases in the export of pork, canola oil and canola seeds.
  • This trend reversed in 2023 and exports fell to $625 million in 2023 and $585 million in 2024 due to a substantial decline in canola oil and canola seeds exports.
  • Top exports to Mexico include pork, canola oil, canola seeds, legumes and wheat, which together represent 69 per cent of total domestic exports to Mexico in 2024.
  • Despite the decline in exports in 2023 and 2024, the data underscores the potential of Mexico as a strategic export destination.

Top 5 Exports 2024 (Millions)

Pork, fresh, chilled or frozen $172
Rape, colza or mustard oil $66
Rape or colza seeds $64
Legumes $58
Wheat and meslin $45

Export Opportunities for Manitoba Companies

  • Agriculture and agri-foods: pork, canola oil, canola seeds, legumes and wheat, potatoes
  • Agricultural equipment and parts
  • Automotive parts
  • Aerospace parts
  • Critical minerals

For more information, visit:



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MB Key Markets – European Union

Spain is the 13th largest economy in the EU. The economy is dominated by the services industry, with tourism accounting for a significant portion of the country's GDP.

The Spanish aircraft industry is also highly developed. Spain is one of the few countries in the world with a complete value chain for aircraft manufacturing.

The country is also recognised as one of the largest car manufacturers in Europe, with the industry comprising component manufacturing, assembly and research and development.

Spain is also at the forefront of the EU's green energy transition and has set ambitious targets for renewable energy transition.

Manitoba's Trade with Spain

  • Spain is Manitoba's top export market in the European Union.
  • Over the past 10 years, Manitoba's domestic exports to Spain grew significantly from $16 million in 2015 to $82 million in 2024. At its peak, exports reached $99 million in 2022. This strong growth was led by increased exports of medicaments and wheat.

Top 5 Exports 2024 (Millions)

Medicaments $44
Wheat and meslin $28
Aircraft Engine Parts $6
Legumes $1
Computer equipment $0.7

Export Opportunities for Manitoba Companies

  • Life Sciences
  • Agriculture – Wheat and Legumes
  • Aircraft parts
  • Automotive parts
  • Critical Minerals

For more information, visit:


The Netherlands is a key center within the global business network and boasts of advanced infrastructure in the transportation of goods, people and data. The country is also the largest importing country within the EU and continues to be the second largest exporter of agricultural products in the world.

The Netherlands is also heavily dependent on other countries for the supply of critical minerals to support industries such as defense, aerospace, medical devices and energy transitions.

Manitoba's Trade with the Netherlands

  • The Netherlands is Manitoba's second largest export market in the European Union (EU) after Spain.
  • Domestic exports to the Netherlands have fluctuated over the past 10 years. There was a general upward trend, with exports growing from $34 million in 2015 to $69 million in 2024.
  • In 2024, Manitoba was the largest Canadian exporter of ag machinery to the Netherlands, with ag machinery representing 62 per cent of the province's total domestic exports to the Netherlands.

Top 5 Exports 2024 (Millions)

Harvesting/threshing machinery $42
Seeds, for sowing $16
Oil seeds and oleaginous fruits $1.5
Legumes $1.3
Rape or colza seeds $1.1

Export Opportunities for Manitoba Companies

  • Agriculture and agri-food: seeds, oilseeds, legume and canola seeds
  • Ag Machinery: Harvesting and threshing machinery
  • Critical Minerals

For more information, visit:


Italy is the world's eighth largest economy and the third largest economy in the European Union (EU), after Germany and France.

The country has the second largest manufacturing sector in the EU (after Germany). Its automotive industry and aerospace industry contribute significantly to the economy and are ranked highly amongst its EU counterparts.

Italy is also a net agriculture importer as it is dependent on imported commodities as inputs for its processed food industry. There is a high demand for high-quality `strong' wheat flour in Italy and Manitoba's wheat is renowned in this market.

Italy's National Recovery and Resilience Plan (NRRP) has also allocated significant funding towards several interventions to support economic recovery. The plan supports the country's green transition, with targeted investments in digital transformation and climate objectives.

Manitoba's Trade with Italy

  • Italy is Manitoba's third largest export market in the EU.
  • Domestics exports varied over the past ten year, declining the early years, before peaking at $62 million in 2024.
  • Exports consisted mainly of wheat, which represented 82 per cent of total domestic exports in 2024.

Top 5 Exports 2024 (Millions)

Wheat $51
Vegetables, leguminous $3
Uncoated kraft paper & paperboard $2
Seeds, fruit & spores, for sowing $1.7
Electrical Board, panels & bases $1.5

Export Opportunities for Manitoba Companies

  • Agriculture: Wheat and Legumes
  • Critical Minerals
  • Clean Technologies
  • Automotive parts
  • Aerospace parts

For more information, visit:


Belgium is at the heart of the European market and is often referred to as the Capital of Europe. The country boasts of one of the highest per capita incomes in Europe, with high consumer spending capacity amongst its residents.

The country is home to the second largest port in Europe, Port of Antwerp-Bruges, with strong logistical infrastructure and solid linkages to other markets within the EU. The Port is a major point of entry for Canadian goods in Europe.

Belgium is also a global leader in the research, development and manufacture of innovative medical products with 29 of the world's top 30 pharmaceutical companies operating in the country.

The country is also shifting towards a major green transition in alignment with the rest of the EU members.

Manitoba's Trade with Belgium

  • Belgium is Manitoba's fourth largest export market in the European Union.
  • Domestic exports have declined over the past 10 years, however there is potential for strengthening the trade relationship.
  • Canola/rape seeds were the top exports to Belgium, which are used as inputs into the country's food processing and biofuel. There were variances in the export of canola seeds over the past five years, however there is potential for increasing canola exports to this market as Manitoba seeks other export markets outside of China.
  • Notably, Manitoba also began exporting zinc ores to Belgium in 2024, which was valued at $14 million. This was the province's first critical mineral shipment through the Port of Churchill and demonstrates the potential of the port to boost Manitoba's critical minerals exports to the EU.

Top 5 Exports 2024 (Millions)

Rape or colza seeds $17
Zinc ores and concentrates $14
Copper mattes; cement copper $5
Legumes $4
Linseed $3

Export Opportunities for Manitoba Companies

  • Agriculture and agri-food: Canola seeds, Legumes, Linseed, Wheat and Bran
  • Critical Minerals
  • Clean Technologies
  • Life Sciences

For more information, visit:


Germany is the largest economy in Europe and the third largest economy in the world after the United States and China.

The country is known as a global leader in the automotive industry and is home to some of the world's most renowned global brands of cars. The country's aerospace industry is also poised for significant growth. The advancement of both industries is driven by increased investments in technology and innovation.

Additionally, Germany is both the largest producer of biodiesel in Europe, as well as the biggest importer of rapeseed, which is used as the primary feedstock for this industry. Biodiesel production is an integral part of the country's renewable energy goals.

Manitoba's Trade with Germany

  • Manitoba trade with Germany has declined over the past 10 years falling from $193 million in 2015 to $49 million tin 2024. This has been mainly due to the fall in medicaments and rapeseed exports to Germany.
  • Export products such as automatic data process machines and seeds for sowing are showing signs of increase with exports totalling $9.8 million and $4.6 respectively.

Top 5 Exports 2024 (Millions)

Automatic data process machines $10
Rape or colza seeds $6
Seeds, fruit and spores, for sowing $5
Printed materials including pictures and photographs $4
Medicaments $3

Export Opportunities for Manitoba Companies

  • Agriculture: Canola seeds and seeds for growing
  • Automotive parts
  • Aerospace parts
  • Critical Minerals
  • Information and Communication Technologies

For more information, visit:


Denmark ranks as a high-income, export-oriented economy within the EU, with strengths in pharmaceuticals, renewable energy (particularly offshore wind), maritime services and advanced manufacturing. The country is a global leader in green technologies and life sciences, supported by robust research and development investments and a skilled workforce.

Manitoba's Trade with Denmark

  • Manitoba's domestic exports to Denmark remain modest but show alignment with provincial strengths in agri-food and resources, part of Canada's $345 million national exports in 2024.
  • Trends indicate potential growth in oilseeds and machinery, despite fluctuations, as Denmark diversifies import sources amid global trade shifts.

Top 5 Exports 2024 (Millions)

Sulphates; alums; peroxosulphates (persulphates) $9.7
Printed matter, not elsewhere specified (incl. pictures/photographs) $1.1
Medicaments (mixed for therapeutic/prophylactic, bulk) $1.1
Automatic data processing machines; optical readers, etc. $0.6
Seeds, fruit and spores, for sowing $0.3

Export Opportunities for Manitoba Companies

  • Agriculture and agri-food: Oilseeds (rapeseed/canola), legumes, wheat
  • Life sciences: Medicaments and health products
  • Clean technologies: Wind energy components and green solutions
  • Critical minerals
  • Advanced manufacturing: Machinery and components

For more information, visit:


Finland is a technology-driven economy emphasizing engineering, forestry, ICT and cleantech, with a focus on high-value exports like machinery, metals, chemicals and bio-products. The country maintains a competitive edge in sustainable innovation and Arctic-related technologies.

Manitoba's Trade with Finland

  • Manitoba contributes to Canada's $466 million national exports to Finland in 2024, with emphasis on resources, agri-food and machinery indicating expansion potential.
  • Growth opportunities exist in minerals and agri-food, leveraging Manitoba's production strengths despite modest current volumes.

Top 5 Exports 2024 (Millions)

Rape or colza seeds (broken/unbroken) $17
Zinc ores and concentrates $14
Copper mattes; cement copper (precipitated copper) $5
Vegetables, leguminous, dried, shelled $4
Linseed (broken/unbroken) $3

Export Opportunities for Manitoba Companies

  • Critical minerals: Ores and concentrates (zinc, nickel)
  • Agriculture: Oilseeds, seeds for sowing, legumes
  • Advanced manufacturing: Machinery and ICT equipment
  • Clean technologies: Forestry/bio-products and cleantech
  • Aerospace parts

For more information, visit:



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MB Key Markets – Indo-Pacific

In 2024, Japan was the fourth largest economy in the world after the United States, China and Germany.

Japan has limited arable land, which hinders its ability to produce sufficient quantities of food for its population. The aging population and changing consumer tastes have also increased its reliance on imports of agriculture and agri-food products.

Canada's Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) gives Canadian agriculture and agri-food products preferential market access in Japan.

Manitoba's Trade with Japan

  • Japan is a key trade partner for Manitoba. It is the third largest export market after the U.S. and China.
  • Manitoba's domestic exports to Japan grew from $638 million in 2015, peaking at $1 billion in 2020. This was followed by a downward trend to $822 million in 2023, before increasing to $950 million in 2024.
  • Japan is a major importer of Manitoba's pork, wheat, canola seeds and honey. Manitoba is known as a reliable supplier of agriculture and agri-food products as it is able to meet Japan's strict food safety requirements.
  • While exports of agri-food items have fluctuated, Japan remains a lucrative market due to its reliance on agriculture and agri-food products.

Top 5 Exports 2024 (Millions)

Pork (fresh, chilled or frozen) $640
Wheat and meslin $139
Rape or colza seeds $116
Honey $11
Pig fat and poultry fat $9

Export Opportunities for Manitoba Companies

  • Agriculture and agri-foods: Pork, Wheat and Canola
  • Critical Minerals
  • Clean technologies
  • Automotive Industry
  • Aerospace
  • Information and Communication Technologies

For more information, visit:


South Korea's economy is ranked the 13th largest economy in the world. The economy has shown resilience in spite of numerous challenges to its growth.

South Korea has also been identified as a market of strategic importance for Manitoba companies, given the country's economic strength and reliance on imports.

Trade between Canada and South Korea is governed by the Canada-Korea Free Trade Agreement, which came into force in January 1, 2015. It is the country's first free trade agreement in the Indo-Pacific region, with 99 per cent of Canada's exports to Korea now eligible for duty-free access.

Manitoba's Trade with South Korea

  • Domestic exports to South Korea followed an upward trend from $88 million in 2018 to $242 million in 2024 led by pork exports, which more than tripled over the period.
  • For the past three years, Manitoba was the largest Canadian supplier of data processing machines to South Korea, highlighting potential opportunities in this market.
  • In 2024, pork exports represented 84 per cent of total exports. Other top exports included wheat, data processing machines, turbo-jet/propellers and oil seeds.

Top 5 Exports 2024 (Millions)

Pork (fresh, chilled or frozen) $203
Wheat and meslin $17
Turbo-jets, turbo-propellers $4
Automatic data process machines $3
Oil seeds and oleaginous fruits $2

Export Opportunities for Manitoba Companies

  • Pork
  • Wheat
  • Computer Equipment
  • Aerospace
  • Critical Minerals
  • Clean Technologies
  • Life Sciences

For more information, visit:



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MB Key Markets – United Kingdom

Canada's historic relationship with the U.K., coupled with the size of its economy, makes it a lucrative trade market. In 2024, the U.K. surpassed China as Canada's second largest destination for total exports of goods and services ($40.1 billion).

Subsequent to the U.K.'s withdrawal from the European Union in 2020, the Canada-United Kingdom Trade Continuity Agreement was signed to preserve preferential market access for both countries.

Economic Indicators 2024

  • Population: 69 million
  • GDP (Current): US$3.64 trillion
  • GDP growth (Annual): 1.1%
  • Unemployment (% of total labour force): 4.1%
  • Inflation (Annual consumer price): 3.3%

Manitoba's trade with the United Kingdom

  • There was an upward trend in Manitoba's domestic exports to the United Kingdom from $97M in 2021, to its peak of $170M in 2024.
  • In 2024, Manitoba top two exports were wheat and soya beans which totalled 51 per cent of domestic exports. The third largest exported product was electrical boards/panels and Manitoba was the largest Canadian exporter of this product line to the UK.

Top 5 Exports 2024 (Millions)

Wheat and meslin $50
Soya beans $37
Electrical boards, panels $22
Leguminous vegetables $9
Automatic data process mach $8

Export Opportunities for Manitoba Companies

  • Financial Services, Professional and Business Services
  • Creative Industries
  • Advanced Manufacturing
  • Clean Energy Industries
  • Digital and Technologies
  • Life Sciences
  • Defence

For more information, visit:


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