Launched in July 2001, the Healthy Baby Program supports mothers during pregnancy and the early years through financial assistance and nutrition education. The Healthy Baby Manitoba Prenatal Benefit assists income eligible pregnant women to meet their extra nutritional needs during pregnancy. Additional resources have been invested to expand the network of Healthy Baby Community Support Programs to provide practical information related to prenatal development, the benefits of breastfeeding and strategies to support the healthy physical, cognitive and emotional development of children.

Families First offers home visiting supports to eligible families with children, from pregnancy to school entry. Delivered across the province by community public health, home visitors support families in building a strong relationship with their child and family while sharing information and suggesting activities to ensure children’s physical health and safety; support parenting and secure attachment; promote healthy growth, development and learning; and build connections to community resources.

STOP FASD is a three-year mentoring program for women at risk of having a child with Fetal Alcohol spectrum Disorder (FASD). Other components of the FASD Prevention Strategy include Healthy Child Manitoba's collaboration with the Prairie Northern Pacific FASD Partnership and support to community organizations. HCM provides consultation regarding FAS prevention including supporting the Manitoba Liquor Control Commission in the design of a province-wide prevention campaign.

The National Child Benefit (NCB), once deducted from provincial income assistance benefits, has been restored for all families. The NCB restoration was completed in stages between 2001 and 2004.

The Early Childhood Development Initiative (ECDI) of Manitoba Education, Citizenship and Youth assists school divisions in providing pre-school services such as family literacy, child development and health information for parents, and resources for use by and with children to prepare them for successful school entry.

The Parent Child Centred approach brings together community strengths and resources within a geographic boundary through partnerships or coalitions of groups from different sectors. This approach promotes and supports community-based programs and activities for children and families, with a focus on positive parenting, nutrition and physical health, literacy and learning and community capacity. The parent child coalitions support existing activities and initiate new activities that reflect each community’s diversity and unique needs.