2013 Manitoba Provincial Breastfeeding StrategyManitoba Provincial Breastfeeding Strategy

The initial Manitoba Provincial Breastfeeding Strategy was developed in the fall of 2006 to focus improvements, increase accountability and improve reporting on breastfeeding. The breastfeeding deliverable specified that RHAs develop frameworks and activities to improve breastfeeding rates and to target percentage improvements in breastfeeding initiation, duration and exclusive breastfeeding to six months as recommended by Health Canada. The 2006 strategy encouraged a coordinated approach to breastfeeding promotion and support within each region and provincially. This strategy was foundational in developing Baby Friendly Manitoba working groups provincially and regionally and in advancing Baby Friendly Accreditation across the province.

In 2012, Manitoba Health convened a working group involving multi-departmental stakeholders and RHAs to renew the Breastfeeding Strategy.