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Opportunities for Economic Growth Action Plan





The Opportunities for Economic Growth Action Plan was developed through extensive research and analysis using a customised methodology developed in partnership with the Manitoba Bureau of Statistics. To enhance our research, we shared this analysis with internal and external stakeholders who provided important observations and insights into our findings.

Our research focused on two key areas that will influence our current and future economic performance:

Sector Growth Analysis:

  • Established growth sectors
  • Emerging global opportunities


Occupational Analysis:

  • Future job openings
  • Labour force capacity and skills gaps
  • Workforce educational requirements
  • Out-migration

The Opportunities for Economic Growth Action Plan builds on the findings and advice of the 2018 Growing Manitoba’s Economy report and establishes new actions in response to emerging economic and workforce trends.

Through extensive stakeholder engagement led by co-chairs Barb Gamey and Dave Angus, the Growing Manitoba’s Economy report identified Manitoba’s key advantages and drivers of growth, and recommended the use of a coordinated, cross-government approach to economic development that is the basis for our current action plan.

The full report can be viewed here.

Sector Growth Analysis

Note: Sector data is organized according to the North American Industry Classification System.

This analysis used a collection of 25 different data sets related to economic growth to help us better understand our competitive advantages and future opportunities for growth.  Key findings of this analysis are presented below:


Established and Growing Sectors

Our research determined that the following four sectors are well established in Manitoba and on track for continued growth over the next 5-7 years:

Information and Cultural Industries


Information and Cultural Industries
Examples include but are not limited to:

  • Information and Communications
  • Video Game Development
  • Film and Media Production
Retail Trade


Retail Trade
Examples include but are not limited to:

  • Food and Beverage Stores
  • General Merchandise Stores
  • Motor Vehicle and Parts Dealers


Examples include but are not limited to:

  • Food
  • Machinery (Agriculture equipment)
  • Transportation Equipment
  • Chemical (Bioscience)
Agriculture, Forestry, Fishing and Hunting


Agriculture, Forestry, Fishing
and Hunting

Examples include but are not limited to:

  • Crop Production
  • Animal Production and Aquaculture
  • Support Activities for Agriculture
    and Forestry


Emerging Opportunities

Our analysis also determined that Manitoba is well-positioned to capitalize on five emerging global trends that will help accelerate our economic growth over the next several years:




  • Lithium, potash, silica sand and
    value-added processing
Sustainable Agriculture


Sustainable Agriculture

  • Smart irrigation, artificial meat
Chemical (Biosciences) Manufacturing


Chemical (Biosciences)

  • Pharmaceutical manufacturing
    and agricultural chemicals
Digital Services


Digital Services

  • Online learning, E-health, remote
    work and collaboration



  • E-fuels, hydrogen, solar and
    advanced batteries


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Occupational Analysis

Note: Occupational data is organized based on the National Occupational Classification System.

A skilled and diverse workforce is essential to our continued economic performance and future growth. To assess our future workforce needs and challenges, our research focused on projected labour market demand and workforce availability across all sectors.

For more detailed labour market information including workforce trends, regional forecasts and future occupational needs, please visit the Manitoba Labour Market Outlook website.

Job Openings

  • We anticipate there will be about 114,300 job openings in Manitoba over five years, approximately 22,840 each year.

Image of job openings by Manitoba region: 2,200 in Parklands and North; 3,900 in Interlake; 75,800 in Winnipeg; 7,200 in Southwest; 10,900 in North Central and South Central; 12,900 in Southeast

Sources of Jobs Openings -- 32% -- new jobs due to economic growth; 68% -- job openings to replace retiring workers

  • The private-sector occupational groups with the most projected total job openings over five years are:

     Occupational Group  Projected Job Openings 2022-2026
    Sales and service 25,100
    Trades, transport and equipment operators 17,600
    Business, finance and administration 17,200
    Management 11,600
    Natural and applied sciences 4,600


Labour Force and Skills Gaps

  • Over 723,000 workers will be available by 2026 to meet the needs of Manitoba’s economy.
  • New entrants, immigrants and other mobility will add 107,000 new workers to Manitoba’s labour market, while interprovincial migration, retirements and deaths will subtract from the number of workers available to fill jobs.
  • While we expect an average of 1,900 more workers each year than required to fill open positions, a mismatch between workers skills and employer needs means that many occupations will experience labour shortages.
  • The following table identifies private-sector occupations with the greatest projected worker shortages over five years:

     Occupation  Projected Worker Shortage 2022-2026
    Transport truck drivers 2,350
    Retail and wholesale trade managers 1,475
    Hairstylists and barbers 995
    Automotive service technicians, truck and bus mechanics and mechanical repairers 995
    Retail salespersons 910

Post-Secondary Education

Our forecast indicates that 58% of job openings over five years will require post-secondary education which includes university degrees or certification and technical or skilled program certification, such as a college diploma.

Pie graph Forecasted Job Openings by Skill Level: Elemental and labouring, 11%; Managerial usually requiring a university education 10%; Professional usually requiring a university education 18%; Intermediate, clerical and operator 31%; Technical and skilled 30%



Research shows us that a significant number of people leave Manitoba annually to live in other parts of Canada. Over the last five years, Manitoba has lost 7,500 more people each year to other Canadian jurisdictions than it has gained.

Of these out-migrants, 52% are 25-54 years old, which is considered core working age. The age group with the greatest number of out-migrants is 25-29 years of age.

Bar graph showing out-migrants by age group 2016-2021

University-educated individuals are over-represented amongst out-migrants. 32.9% of Manitoba out-migrants have completed university education at the bachelor level or above, compared to 20.1% of the general population.

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