We contribute to a vibrant and prosperous Manitoba by celebrating, developing, supporting and promoting the identity, creativity and well-being of Manitobans, their communities and their province.
- Generate sustainable economic growth based on Manitoba's unique identity and attributes.
- Increase community capacity to improve the well-being of Manitobans.
- Enhance public access to knowledge and information while protecting privacy and personal information.
- Engage Manitobans in sharing and making use of the province’s cultural and heritage resources.
- Build Manitoba’s identity and reputation as a centre of artistic excellence.
- Support Manitoba’s investments in amateur sport and encourage the hosting of regional, national and international sport events.
- Provide effective leadership and support to corporate and departmental priorities.