three images of people playing soccer, an  indigenous dancer, and a historic building


We contribute to a vibrant and prosperous Manitoba by celebrating, developing, supporting and promoting the identity, creativity and well-being of Manitobans, their communities and their province.


  • Generate sustainable economic growth based on Manitoba's unique identity and attributes.
  • Increase community capacity to improve the well-being of Manitobans.
  • Enhance public access to knowledge and information while protecting privacy and personal information.
  • Engage Manitobans in sharing and making use of the province’s cultural and heritage resources.
  • Build Manitoba’s identity and reputation as a centre of artistic excellence.
  • Support Manitoba’s investments in amateur sport and encourage the hosting of regional, national and international sport events.
  • Provide effective leadership and support to corporate and departmental priorities.