Alert Ready Frequently Asked Questions


Alert Ready is Canada’s national emergency alert system. Alert Ready aims to benefit all Canadians by notifying them immediately of potentially life-threatening events. Alert Ready delivers alerts to the public by radio, cable and satellite television, websites and as of April 2018, to compatible wireless devices.

Manitoba Emergency Measures Organization (EMO) and Environment and Climate Change Canada (ECCC) issue alerts for Manitoba.

  • ECCC issues weather alerts.
  • Manitoba EMO issues all other alerts based on information from Government of Manitoba agencies and local authorities.

Most commonly, alerts are issued for severe weather such as tornadoes, thunderstorms and floods.

Alerts can also be issued for other event types including:

  • fire (urban, wildfire)
  • natural (tornado, flash flood)
  • biological (chemical, drinking water)
  • hazardous (explosive)
  • environmental (air quality)
  • terrorist (violent threats)
  • civil (AMBER alert, animal danger)
  • administrative (test messages)

Full list of the different types of alerts.

Two types of alerts can be issued:

  • Broadcast Immediate Alerts are for situations of the highest levels of severity, urgency and certainty with an imminent or expected threat to life safety. These alerts interrupt the broadcasting stream and go straight-to-air as quickly as possible.
  • Advisory Alerts are informational in nature, advising the public to be prepared and aware of a potential hazard. Distribution of these alerts by television and radio broadcasters are optional, and may be included in on-air news stories or posted on websites.

Emergency alerts, on radio, television and compatible wireless devices, begin with a distinct sound, known as the Canadian Alert Attention Signal. Hear the Alert Attention Signal.

Radio and television emergency alerts will be followed by an automated message with the emergency alert details of the potential threat. On television, the emergency alert details will be presented either as a full screen or a crawler section at the bottom of the screen.

.alert message

How the alert is displayed is set by television broadcasters or cable/satellite distributors. Alerts displayed on television should include a visual display of the alert text. Usually, it's a full screen with a red background and white text or a crawler with a red background and white text. Manitoba EMO suggests that you contact the television broadcaster of the channel you were watching or your satellite/cable distributor to express your concerns.

Radio and television broadcasters, and wireless service providers are only required to distribute Broadcast Immediate alerts for situations that pose an immediate threat to life safety.

The information in Advisory alerts - those with lower levels of severity, urgency, and certainty - may be included in news updates, posted to websites, distributed through email and text message services, etc. Advisory alerts make up the vast majority of alerts issued in Manitoba.

No. You will only receive alerts on local television and radio stations.

No, alerts will be broadcast without subscriptions at no cost.

Alerts will be issued only to the affected regions or areas in Manitoba. However, some alerts could be issued province-wide or could affect more than one region. The system geographically targets alerts to limit over alerting.

The system cannot be used to interrupt television or local radio once the danger has passed. However, it is expected the information will continued to be distributed through the media and news programs to update the public.

  • All alerts issued in Canada during the past 48 hours can be accessed through an RSS feed available at http://rss.naad-adna.pelmorex.com.
  • Several companies offer services such as email or text message alerts. If you receive alerts through these services, you can refer to these emails or text messages when looking for past alerts.

Absolutely! Please refer to the NAAD System – Last Mile Distributor Guide. This guide explains how to access free public alerting feeds.

Emergency alert test messages are delivered through TV and radio, and now to compatible wireless devices through the Alert Ready system, which is managed by Pelmorex. The purpose of the test is to validate all components of the system and fix any issues to ensure it will work properly during an actual emergency. By running these tests, we also get valuable information and feedback that will help improve the system. This also gives the CRTC an opportunity to continue to assess the effectiveness of compliance of the broadcasters.

The timing of the alerts prior to the end of the hour is a nationally agreed upon practice based on feedback and recommendations from the radio, cable and satellite television broadcasters with respect to the delivery of their radio and television programming. All participating Provinces and Territories across Canada utilize this end of hour time slot for issuing test alerts.

The test message policy and the schedule for Broadcast Immediate test alerts are available at https://alerts.pelmorex.com/public-awareness-test-schedule/.

Absolutely! Manitoba EMO issues two types of test alerts intended for broadcast – Broadcast Immediate test alerts and Advisory test alerts.  If you would like to schedule an Advisory test alert, please contact us.

The test message policy and the schedule for Broadcast Immediate test alerts are available at https://alerts.pelmorex.com/public-awareness-test-schedule/.

When you hear or see an alert pay attention and take action right away to keep you and your family safe. Alerts will provide instructions on what to do or where to get more information.

Visit the Prepare section of this website on how to prepare for emergencies in Manitoba.

No. The alert will provide instructions on what to do or where to get more information.