Sustainable Protein Action Framework


The Sustainable Protein Action Framework is focused on accelerating Manitoba’s impact potential in Sustainable Protein to position Manitoba as a leader in Sustainable Protein. The objective of this multiphase initiative is to understand together where the opportunities lie, what the challenges are, who is doing what, and where innovative interventions can be made, by any stakeholder, for scalable impact.

 



A Phased Road Map

 

 

Challenge Dialogue

The initiative began with a Sustainable Protein Challenge Dialogue. The objective was to engage a diverse group of stakeholders to share views on the Sustainable Protein challenge – for Manitoba, Canada and the world. The heart of this challenge was to advance new thinking and prioritize approaches to responsibly feed the world in the coming decades.

The Sustainable Protein Challenge Paper lays out the background and context for sustainable protein and poses some critical questions.

From this initial round of feedback, a Progress Report was generated to share what we have learned through the first phase of our Dialogue on sustainable protein. Deep Dive Sessions were held on visioning the future of sustainable protein, interconnection through by-product use and total value framework and assessment. The purpose of these sessions was to bring a group of diverse stakeholders together across the protein supply chain to collaboratively discuss the topics and inform the next phase of work. A Summary Report was created from the findings of these Deep Dive Sessions. 

Creating the Sustainable Protein Action Framework

From November to January, a team of 17 industry representatives applied the learnings from the Deep Dive Sessions to create a Sustainable Protein Action Framework. The Framework covers the entire Sustainable Protein landscape and will serve as a strategic framework for future actions.

Click here for a Guide on the Sustainable Protein Action Framework and the Sustainable Protein Action Framework Compendium.

 Sustainable Protein Action Framework

In January 2021, an Innovation Forum was held bringing together over 85 stakeholders. These stakeholders identitifed areas on the map where their organization is currently active as well as areas they believe to be key prioirities. Click on the maps below for more information.

 


Sustainable Protein Initiatives

Additional initiatives are already underway in Manitoba that feed into the sustainable protein landscape.  Browse the videos and statistics below to gain more information.

 

Quality Assurance Initiatives  

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Manitoba recognizes the important balance of maintaining strict environmental oversight while supporting sustainable growth in the livestock industry. Livestock operations must meet all Municipal and Provincial requirements in order to be approved for development, including the Planning Act and Livestock Manure and Mortalities Management Regulation under the Environment Act.

Regenerative Agriculture Initiatives

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Manitoba Livestock Initiatives

Manitoba recognizes the important balance of maintaining strict environmental oversight while supporting sustainable growth in the livestock industry. Livestock operations must meet all Municipal and Provincial requirements in order to be approved for development, including the Planning Act and Livestock Manure and Mortalities Management Regulation under the Environment Act.

The Government of Manitoba has invested $2.85 million over five years into Manitoba Beef and Forage Initiatives to conduct research projects that support increased cattle grazing on the landscape. Projects that are currently in-progress include ‘improving marginal pasture through planned rotational compared to high density grazing’ and ‘soil carbon monitoring to detect changes due to grazing management’.

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Consumer Research

Research conducted in September 2020 revealed that majority of Manitobans take into account environmentally sustainable product labels and messaging when making food purchasing decisions.

One-in-ten Manitobans say they nearly always purchase these types of products over others. 

 
Subpopulations not influenced by environmentally sustainable labels:
  


Health & nutrition is among the most important factors in plant protein purchasing decisions:


 

The Canadian Centre for Food Integrity

The Canadian Centre for Food Integrity (CCFI) released their annual Public Trust Research in November, 2020 which provides a multifaceted understanding of Canadians trust in Canada's food system. Some highlighteds of this research include:
  • When Canadians were asked what sustainable food means to them, almost half (45%) believe that sustainable food means having a positive impact on the environment.
  • When seeking sustainable food, Canadians expressed they actively seek out grocery store items that use less packaging (55%) or have a minimal environmental impact (47%).
  • Nearly seven in ten feel that food processors and manufacturers are responsible for reducing the amount of packaging and offering more environmentally friendly packaging options for food (68%).
  • An interesting finding from the survey concluded that compared to Canadians aged 24+, younger Canadians are significantly more likely to say they actively seek out grocery stores, restaurants, and recipes that offer plant-based or meat alternative options.
Visit the Canadian Centre for Food Integrity website to download the full 2020 research report.